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	<title>Tupperware Brands News &#38; Media</title>
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		<title>Tupperware Brands News &#38; Media</title>
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		<title>Rick Goings Receives Honorary Doctorate</title>
		<link>http://tupperwarebrandspr.com/2012/05/21/rick-goings-receives-honorary-doctorate/</link>
		<comments>http://tupperwarebrandspr.com/2012/05/21/rick-goings-receives-honorary-doctorate/#comments</comments>
		<pubDate>Mon, 21 May 2012 17:17:10 +0000</pubDate>
		<dc:creator>tupperwarepr</dc:creator>
				<category><![CDATA[Tupperware]]></category>

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		<description><![CDATA[Rick Goings, chairman and chief executive officer of Tupperware Brands Corporation (NYSE: TUP), received an honorary Doctorate of Humane Letters from Rollins College in Orlando during the May 13 commencement ceremony.  The ceremony was held at the Alfond Sports Center and &#8230; <a href="http://tupperwarebrandspr.com/2012/05/21/rick-goings-receives-honorary-doctorate/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tupperwarebrandspr.com&#038;blog=27100907&#038;post=331&#038;subd=tupperwarebrandspr&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Rick Goings, chairman and chief executive officer of Tupperware Brands Corporation (NYSE: TUP), received an honorary Doctorate of Humane Letters from Rollins College in Orlando during the May 13 commencement ceremony.  The ceremony was held at the Alfond Sports Center and in attendance were Dr. Lewis Duncan, President Rollins College, former Rollins College Presidents Dr. Bornstein and Dr. Seymour as well as speaker Dr. Martha Canter, Undersecretary of U.S. Department of Education.   Based in Orlando, Goings, who serves as a Board of Trustees member of Rollins College, was honored for his support of philanthropic causes and his distinguished leadership in representing Rollins. In addition to his Board service, he gave the commencement address to the college’s Crummer Graduate School of Business graduating MBA class last year and, this year, Tupperware Brands and Rollins jointly announced the creation of the Tupperware Brands Global Links Program, a yearlong externship and academic year in residence that is designed to educate Iraqi women and create a new generation of female Iraqi entrepreneurs.  “I am very proud to receive an honorary doctorate from Rollins College for making a positive impact in Orlando and in communities around the world through education and service,” said Goings.  “I feel so fortunate to work for a company that values stewardship and understands the importance of enlightening, educating and empowering women through skills- and confidence-building programs such as Global Links and through initiatives that create real social change. I feel honored to be affiliated with Rollins College and for this recognition.”</p>
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		<title>On Goes The Party</title>
		<link>http://tupperwarebrandspr.com/2012/05/11/on-goes-the-party/</link>
		<comments>http://tupperwarebrandspr.com/2012/05/11/on-goes-the-party/#comments</comments>
		<pubDate>Fri, 11 May 2012 15:00:10 +0000</pubDate>
		<dc:creator>tupperwarepr</dc:creator>
				<category><![CDATA[Tupperware]]></category>

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		<description><![CDATA[The Tupperware Party is still going strong in nearly 100 countries!  See what Tupperware Brands CEO Rick Goings had to say in a recent interview while in London with Bloomberg TV and Reuters TV: http://www.bloomberg.com/video/92176257/ http://reut.rs/KZjCvy<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tupperwarebrandspr.com&#038;blog=27100907&#038;post=327&#038;subd=tupperwarebrandspr&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://tupperwarebrandspr.files.wordpress.com/2012/05/party-berempat-b.jpg"><img class="alignnone size-medium wp-image-328" title="Party berempat b" src="http://tupperwarebrandspr.files.wordpress.com/2012/05/party-berempat-b.jpg?w=300&h=200" alt="" width="300" height="200" /></a></p>
<p>The Tupperware Party is still going strong in nearly 100 countries!  See what Tupperware Brands CEO Rick Goings had to say in a recent interview while in London with Bloomberg TV and Reuters TV:</p>
<p><a href="http://www.bloomberg.com/video/92176257/" target="_blank">http://www.bloomberg.com/video/92176257/</a></p>
<p><a href="http://reut.rs/KZjCvy" target="_blank">http://reut.rs/KZjCvy</a></p>
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			<media:title type="html">Party berempat b</media:title>
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		<title>BeautiControl Products Mentioned in Southeast Missourian&#8217;s Product Review</title>
		<link>http://tupperwarebrandspr.com/2012/05/08/beauticontrol-products-mentioned-in-southeast-missourians-product-review/</link>
		<comments>http://tupperwarebrandspr.com/2012/05/08/beauticontrol-products-mentioned-in-southeast-missourians-product-review/#comments</comments>
		<pubDate>Tue, 08 May 2012 16:19:34 +0000</pubDate>
		<dc:creator>nora0117</dc:creator>
				<category><![CDATA[Tupperware]]></category>

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		<description><![CDATA[You could put on makeup &#8230; or you could put on makeup that protects your skin, smoothes wrinkles and infuses healthy antioxidants and minerals. We asked local beauty consultants for their top picks on products that do double duty for &#8230; <a href="http://tupperwarebrandspr.com/2012/05/08/beauticontrol-products-mentioned-in-southeast-missourians-product-review/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tupperwarebrandspr.com&#038;blog=27100907&#038;post=322&#038;subd=tupperwarebrandspr&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.semissourian.com/story/1846087.html"><img class="alignnone size-medium wp-image-323" title="Southeast Missourian Product Review" src="http://tupperwarebrandspr.files.wordpress.com/2012/05/missourian.jpg?w=300&h=300" alt="" width="300" height="300" /></a></p>
<div>You could put on makeup &#8230; or you could put on makeup that protects your skin, smoothes wrinkles and infuses healthy antioxidants and minerals. We asked local beauty consultants for their top picks on products that do double duty for our skin.<strong>Clinique 3-Step Skin Care System</strong>: Clinique&#8217;s facial soap, clarifying lotion and moisturizer have been developed by dermatologists, and all products are allergy-tested. Use them together twice a day to cleanse, exfoliate and moisturize, resulting in clear, glowing skin. You can even customize your set based on your skin type: Dry, combination/oily very oily. Available at Macy&#8217;s.</p>
<p><strong>Clinique Repairwear Laser Focus Serum</strong>: Use all over your face to rebuild collagen, correct UV damage and smooth fine lines and wrinkles. This product has been approved for use around the eyes, and promises dramatic results in four weeks. Available at Macy&#8217;s.</p>
<p><strong>Clinique Even Better Clinical Dark Spot Corrector</strong>: This lightweight serum evens skin tone and removes brown spots, acne scars and other dark spots. It promises a 58 percent reduction in coloration within 12 weeks. Available at Macy&#8217;s.</p>
<p><strong>Lancome Visionnaire Advanced Skin Corrector</strong>: Smooth wrinkles, reduce visible pores and create overall evenness in skin tone with this skin-healing serum. Available at Macy&#8217;s.</p>
<p><strong>Lancome Genifique Youth Activating Concentrate</strong>: Lancome representatives say the No. 1 thing women miss about their youthful skin is its luminosity. This serum improves skin from the inside out by boosting genes&#8217; activity and stimulating production of youth proteins, resulting in soft, radiant skin. Available at Macy&#8217;s.</p>
<p><strong>Perricone MD No Foundation Foundation</strong>: This nonchemical, broad-spectrum SPF 30 provides translucent, oil-free coverage. It also contains DMAE and alpha lipocic acids to reduce the appearance of fine lines, wrinkles and enlarged pores. Use every day by itself or as a base. Available at Sephora.</p>
<p><strong>Sarah McNamara Miracle Skin Transformer</strong>: This is a top-selling primer for clients with dry skin, says Cape Girardeau Sephora manager Dustin Duncan. Its powerful antioxidants hydrate, enhance and protect the skin, and an SPF 20 provides UVA and UVB protection. Available at Sephora.</p>
<p><strong>Boscia BB Cream</strong>: Formulated for all skin types, this SPF 27 PA++ cream provides additional sun protection in a &#8220;translucent veil of protection,&#8221; says Duncan. It works to hydrate, firm and smooth skin, diminish the appearance of pores and provide light coverage. Available at Sephora.</p>
<p><strong>BeautiControl Spa Facial Defend &amp; Restore Moisture Lotion</strong>: This moisturizer has an antioxidant complex to protect from free radical and environmental damage, as well as anti-aging peptides to reduce the appearance of fine lines, wrinkles and sagging skin. It&#8217;s lightweight, oil-free, sheer, and offers SPF 20 UVA/UVB protection. Available from BeautiControl consulants.</p>
<p><strong>BeautiControl Spa Resurface Microderm Abrasian Facial Set and Multi-Acid Resurfacing Peel</strong>: Use these products together for &#8220;total, pure softness,&#8221; says Connie Enderle, BeautiControl independent director in Cape Girardeau. The Microderm Abrasian set contains aluminum oxide crystals that gently loosen and remove dead skin, exfoliating to combat wrinkles and age spots. It also helps with oily skin and large pores, and improves skin luminosity. An added bonus? It can even brighten up faded tattoos. The Multi-Acid Resurfacing Peel pads are moistened with a combination of alpha, poly and beta hydroxy acids and willow bark to encourage skin turnover, leading to healthier, younger-looking skin. Available from BeautiControl consultants.</p>
<p><strong>Mary Kay NouriShine Plus Lip Gloss</strong>: This long-wearing, high-shine lip gloss is infused with natural humectants to improve lip texture and keep them looking young and supple. It also provides an instant boost of moisture, and comes in plenty of pretty colors &#8212; Cape Girardeau beauty consultant Heather Babb has them in just about every color, and applies them constantly! Available from Mary Kay consultants.</p>
<p><strong>Mary Kay TimeWise Miracle Set</strong>: This system has been tested by dermatologists and is ideal for sensitive skin. The 3-in-1 Cleanser, Age-Fighting Moisturizer, Night Solution and Day Solution Sunscreen SPF 25 have been shown to reduce lines and wrinkles, improve skin elasticity and create a more even skin tone. TimeWise also has matte and luminous-wear liquid foundations to complete the system. Available from Mary Kay consultants.</p>
</div>
<div>© <a href="http://www.semissourian.com/help/legal" rel="item-license">Copyright 2012</a> Southeast Missourian. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.</div>
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			<media:title type="html">Southeast Missourian Product Review</media:title>
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		<title>Tools of the Trade</title>
		<link>http://tupperwarebrandspr.com/2012/05/08/tools-of-the-trade/</link>
		<comments>http://tupperwarebrandspr.com/2012/05/08/tools-of-the-trade/#comments</comments>
		<pubDate>Tue, 08 May 2012 11:33:11 +0000</pubDate>
		<dc:creator>tupperwarepr</dc:creator>
				<category><![CDATA[Tupperware]]></category>

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		<description><![CDATA[The Tupperware Whip N&#8217; Prep earned Editor&#8217;s Top Picks in Family Circle&#8217;s June issue for products best suited for salad related gear! Click the link to check out the feature, Family Circle June 2012<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tupperwarebrandspr.com&#038;blog=27100907&#038;post=333&#038;subd=tupperwarebrandspr&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://tupperwarebrandspr.files.wordpress.com/2012/05/whip-n-prep.jpg"><img class="alignnone size-medium wp-image-338" title="Whip n Prep" src="http://tupperwarebrandspr.files.wordpress.com/2012/05/whip-n-prep.jpg?w=251&h=300" alt="" width="251" height="300" /></a></p>
<p>The Tupperware Whip N&#8217; Prep earned Editor&#8217;s Top Picks in Family Circle&#8217;s June issue for products best suited for salad related gear! Click the link to check out the feature, <a href="http://tupperwarebrandspr.files.wordpress.com/2012/05/family-circle-june-2012.pdf">Family Circle June 2012</a></p>
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		<title>&#8220;Run For Water&#8221; &#8211; Tupperware Brands Malaysia focuses on the importance of making clean water available to everyone</title>
		<link>http://tupperwarebrandspr.com/2012/04/24/run-for-water-tupperware-brands-malaysia-focuses-on-the-importance-of-making-clean-water-available-to-everyone/</link>
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		<pubDate>Tue, 24 Apr 2012 20:07:27 +0000</pubDate>
		<dc:creator>tupperwarepr</dc:creator>
				<category><![CDATA[Tupperware]]></category>

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		<description><![CDATA[Tupperware Brands Malaysia continues to inspire its community and on March 22 more than 2,000 committed citizens participated in &#8220;Run For Water&#8221;.  This family fun run was established by Tupperware Brands Malaysia to promote healthy lifestyles through healthy and eco-friendly water consumption, in support &#8230; <a href="http://tupperwarebrandspr.com/2012/04/24/run-for-water-tupperware-brands-malaysia-focuses-on-the-importance-of-making-clean-water-available-to-everyone/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tupperwarebrandspr.com&#038;blog=27100907&#038;post=316&#038;subd=tupperwarebrandspr&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://tupperwarebrandspr.files.wordpress.com/2012/04/logomid1.png"><img class="alignnone size-medium wp-image-317" title="logomid" src="http://tupperwarebrandspr.files.wordpress.com/2012/04/logomid1.png?w=300&h=112" alt="" width="300" height="112" /></a></p>
<p>Tupperware Brands Malaysia continues to inspire its community and on March 22 more than 2,000 committed citizens participated in &#8220;Run For Water&#8221;.  This family fun run was established by Tupperware Brands Malaysia to promote healthy lifestyles through healthy and eco-friendly water consumption, in support of International World Water Day.   For every runner who received a 500ml Eco Bottle, Tupperware Brands Malaysia donated an equivalent of 1 liter of clean water to the Payatas community through Operation Blessing.  For more information about the success of &#8220;Run For Water&#8221;, click here:</p>
<p><a href="http://www.malaya.com.ph/index.php/living/1827-tupperware-celebrates-world-water-day">http://www.malaya.com.ph/index.php/living/1827-tupperware-celebrates-world-water-day</a></p>
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		<title>Breaking Away from Commodification While Defending Core Values</title>
		<link>http://tupperwarebrandspr.com/2012/04/11/breaking-away-from-commodification-while-defending-core-values/</link>
		<comments>http://tupperwarebrandspr.com/2012/04/11/breaking-away-from-commodification-while-defending-core-values/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 16:32:32 +0000</pubDate>
		<dc:creator>tupperwarepr</dc:creator>
				<category><![CDATA[Tupperware]]></category>

		<guid isPermaLink="false">http://tupperwarebrandspr.com/?p=291</guid>
		<description><![CDATA[Check out the article below on Tupperware Brands from Japan’s Diamond Harvard Business Review to see how switching up the company’s business policy by utilizing high-tech base materials, implementing a commitment that 25% of the company’s sales would come from &#8230; <a href="http://tupperwarebrandspr.com/2012/04/11/breaking-away-from-commodification-while-defending-core-values/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tupperwarebrandspr.com&#038;blog=27100907&#038;post=291&#038;subd=tupperwarebrandspr&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Check out the article below on Tupperware Brands from Japan’s Diamond Harvard Business Review to see how switching up the company’s business policy by utilizing high-tech base materials, implementing a commitment that 25% of the company’s sales would come from new products and simultaneously defending their core operating area of food preservation impacted the success of the company.</p>
<p><a href="http://tupperwarebrandspr.files.wordpress.com/2012/04/harvard-business-review1.pdf">Harvard Business Review</a></p>
<p><a href="http://tupperwarebrandspr.files.wordpress.com/2012/04/translated-hbr-article.doc">Translated HBR Article</a></p>
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		<title>Tupperware&#8217;s Beautiful Plan</title>
		<link>http://tupperwarebrandspr.com/2012/04/06/tupperwares-beautiful-plan/</link>
		<comments>http://tupperwarebrandspr.com/2012/04/06/tupperwares-beautiful-plan/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 19:04:48 +0000</pubDate>
		<dc:creator>tupperwarepr</dc:creator>
				<category><![CDATA[Tupperware]]></category>

		<guid isPermaLink="false">http://tupperwarebrandspr.com/?p=283</guid>
		<description><![CDATA[Recently, the Wall Street Journal learned more about the diverse portfolio of Tupperware Brands in a recent sit down with the company’s Chairman and CEO who spoke about the expansion in to the beauty business and how it has seen &#8230; <a href="http://tupperwarebrandspr.com/2012/04/06/tupperwares-beautiful-plan/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tupperwarebrandspr.com&#038;blog=27100907&#038;post=283&#038;subd=tupperwarebrandspr&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Recently, the Wall Street Journal learned more about the diverse portfolio of Tupperware Brands in a recent sit down with the company’s Chairman and CEO who spoke about the expansion in to the beauty business and how it has seen steady growth in the Latin American markets.  Click below to read the article in full.</p>
<p> <a href="http://tupperwarebrandspr.files.wordpress.com/2012/04/wsj-tupperwares-beautfiul-plan-4-6-12-print.pdf">WSJ &#8211; Tupperware&#8217;s Beautfiul Plan &#8211; 4.6.12 (PRINT)</a></p>
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		<title>Tupperware CEO Makes Gazpacho Live On Fox Business</title>
		<link>http://tupperwarebrandspr.com/2012/04/06/tupperware-ceo-makes-gazpacho-live-on-fox-business/</link>
		<comments>http://tupperwarebrandspr.com/2012/04/06/tupperware-ceo-makes-gazpacho-live-on-fox-business/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 17:20:46 +0000</pubDate>
		<dc:creator>tupperwarepr</dc:creator>
				<category><![CDATA[Tupperware]]></category>

		<guid isPermaLink="false">http://tupperwarebrandspr.com/?p=279</guid>
		<description><![CDATA[Yesterday Rick Goings did a live Smooth Chopper product demonstration on Fox Business with Liz Claman.  Check out the link below for the delicious gazpacho recipe and hear the Chairman and CEO talk about our emerging and developed market story! &#8230; <a href="http://tupperwarebrandspr.com/2012/04/06/tupperware-ceo-makes-gazpacho-live-on-fox-business/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tupperwarebrandspr.com&#038;blog=27100907&#038;post=279&#038;subd=tupperwarebrandspr&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Yesterday Rick Goings did a live Smooth Chopper product demonstration on Fox Business with Liz Claman.  Check out the link below for the delicious gazpacho recipe and hear the Chairman and CEO talk about our emerging and developed market story!</p>
<p><a href="http://video.foxbusiness.com/v/1549225035001/tupperware-ceo-on-new-products-growth-in-emerging-markets">http://video.foxbusiness.com/v/1549225035001/tupperware-ceo-on-new-products-growth-in-emerging-markets</a></p>
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		<title>Tupperware Can Opener</title>
		<link>http://tupperwarebrandspr.com/2012/04/04/tupperware-can-opener/</link>
		<comments>http://tupperwarebrandspr.com/2012/04/04/tupperware-can-opener/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 12:37:56 +0000</pubDate>
		<dc:creator>Levi Muller</dc:creator>
				<category><![CDATA[Tupperware]]></category>
		<category><![CDATA[can opener]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[kitchen]]></category>

		<guid isPermaLink="false">http://tupperwarebrandspr.com/?p=263</guid>
		<description><![CDATA[Essential for every kitchen, the new Tupperware can opener leaves no sharp edges on the lid or on the can. The lid is removed easily by the special gripper without ever touching with your fingers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tupperwarebrandspr.com&#038;blog=27100907&#038;post=263&#038;subd=tupperwarebrandspr&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<span style="text-align:center; display: block;"><a href="http://tupperwarebrandspr.com/2012/04/04/tupperware-can-opener/"><img src="http://img.youtube.com/vi/8pWMcI_GI74/2.jpg" alt="" /></a></span>
<p>Essential for every kitchen, the new Tupperware can opener leaves no sharp edges on the lid or on the can. The lid is removed easily by the special gripper without ever touching with your fingers.</p>
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		<title>Tupperware selects RF&#124;Binder as global AOR</title>
		<link>http://tupperwarebrandspr.com/2012/04/02/tupperware-selects-rfbinder-as-global-aor/</link>
		<comments>http://tupperwarebrandspr.com/2012/04/02/tupperware-selects-rfbinder-as-global-aor/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 18:36:16 +0000</pubDate>
		<dc:creator>tupperwarepr</dc:creator>
				<category><![CDATA[Armand Dupree]]></category>
		<category><![CDATA[Avroy Shlain]]></category>
		<category><![CDATA[BeautiControl]]></category>
		<category><![CDATA[Fuller]]></category>
		<category><![CDATA[NaturCare]]></category>
		<category><![CDATA[Nutrimetics]]></category>
		<category><![CDATA[Nuvo Cosmetics]]></category>
		<category><![CDATA[Tupperware]]></category>

		<guid isPermaLink="false">http://tupperwarebrandspr.com/?p=258</guid>
		<description><![CDATA[Tupperware Brands has named RF&#124;Binder Partners its global PR AOR following a competitive RFP process.  RF&#124;Binder will work with Tupperware, which is active in nearly 100 countries, on corporate and investor relations efforts, social responsibility initiatives, consumer engagement, and media outreach, &#8230; <a href="http://tupperwarebrandspr.com/2012/04/02/tupperware-selects-rfbinder-as-global-aor/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tupperwarebrandspr.com&#038;blog=27100907&#038;post=258&#038;subd=tupperwarebrandspr&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;"><img class="alignnone  wp-image-265" title="Confidence" src="http://tupperwarebrandspr.files.wordpress.com/2012/04/7-confidence-large-final.jpg?w=243&h=86" alt="" width="243" height="86" /><img class="alignnone  wp-image-266" title="rf_logo_img" src="http://tupperwarebrandspr.files.wordpress.com/2012/04/rf_logo_img.jpg?w=243&h=43" alt="" width="243" height="43" /></p>
<p style="text-align:left;">Tupperware Brands has named RF|Binder Partners its global PR AOR following a competitive RFP process.  RF|Binder will work with Tupperware, which is active in nearly 100 countries, on corporate and investor relations efforts, social responsibility initiatives, consumer engagement, and media outreach, said Elinor Steele, VP of global communications and PR at Tupperware. Eighty-eight percent of the company&#8217;s revenue comes from outside the US, she said.</p>
<p style="text-align:left;">Steele explained that the company selected RF|Binder because of its “strategic focus on all areas of PR,” as well as its “strong business media outreach both domestically and internationally.” She added that Tupperware picked the firm from four finalists, but declined to name the other agencies. Maloney &amp; Fox was Tupperware&#8217;s incumbent agency for the last two years, Steele said.</p>
<p style="text-align:left;">Atalanta Rafferty, executive MD at RF|Binder, is leading the account. She said a team of 10 staffers will work with her.  In addition to reaching out to national and international print and broadcast media, the focus for 2012 is mostly on business and financial media, Steele said, but Tupperware also wants the agency to position it to consumers as a “modern and fresh” brand.</p>
<p style="text-align:left;">RF|Binder will also focus on raising awareness of Tupperware&#8217;s “Chain of Confidence” initiative, which is a global movement that focuses on the importance of women&#8217;s self-confidence and their relationships with other women, said Steele.</p>
<p style="text-align:left;">Tupperware also recently launched a “Global Links” program with the help of the Secretary of State&#8217;s Office and Rollins College, in which it invited an Iraqi professor, Amel Abed Mohammed Ali, to live in Florida for one year and study business. She will then share what she learns with other women when she returns to Iraq, Steele said. RF|Binder is working on setting up media interviews for the professor to share her story, she added.</p>
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